About
READY WHEN YOU ARERetirement may be far off, but the actions you take in the decades before can give you the flexibility to choose how you spend your money today, and how you use it to fund your future. You don't need all the answers now, but you do need to understand your position so you can make good decisions with your good money.
Maybe you aren't sure if you're saving enough, or putting your money in the right places, or what's actually happening with your investments. Maybe you’ve gotten a promotion or you've inherited money and don't know what to do with it. Whatever the uncertainty—big or small—that mental load is exactly what Good Means is here to help with.
As an advice-only financial planning firm, Good Means provides unbiased education, analysis and guidance that serves your best interest.
Good Means puts your finances into focus. Whether you've been investing for a while or you're just starting to save, a proper financial plan can give you clarity and confidence.
Steph Murray
Founder and Personal Finance Consultant
After over ten years of building client relationships and leading business strategy in the private sector, I took my personal finance obsession and founded Good Means.
Good Means exists because I got tired of watching smart, capable people feel shut out of financial conversations that directly affect their lives. My approach is simple: ask better questions, listen to the whole answer, and make realistic recommendations grounded in academic research. I give independent advice with no product sales or commissions. I’m approachable and completely on your side.
Education
MBA, Sustainable Innovation, University of Victoria
BTech, Graphic Communications Management, Toronto Metropolitan University
Diploma, Business Administration (Accounting), College of the Rockies