Privacy Policy

Last updated: September 1, 2026

Good Means is a trade name of S. Murray Advisory Co., a sole proprietorship based in British Columbia, Canada. We provide personal financial planning and advisory services to individuals and families.

  1. What Information We Collect

    We may collect the following types of personal information:

    • Contact information — name, email address, phone number

    • Financial information — income, assets, liabilities, and goals that you share with us in the course of receiving financial planning services

    • Usage data — pages visited, time spent on site, and general location data collected automatically through website analytics tools (e.g. Squarespace Analytics)

    • Communications — emails, messages, or form submissions you send to us

    We do not collect sensitive information such as Social Insurance Numbers, banking credentials, or government-issued ID numbers through this website.

  2. How We Use Your Information

    We use your personal information to:

    • Respond to your inquiries and provide the services you've requested

    • Deliver financial planning advice and related services

    • Send administrative communications (appointment confirmations, follow-ups)

    • Improve our website and services

    • Comply with legal and regulatory obligations

    We do not sell, rent, or trade your personal information to third parties.

  3. Legal Basis for Collection

    We collect and use personal information in accordance with the Personal Information Protection Act (PIPA) of British Columbia. We collect only what is necessary for the purposes identified above, and only with your knowledge and consent.

  4. How We Store and Protect Your Information

    Your information is stored securely using industry-standard tools and practices. We take reasonable precautions to protect your personal information from loss, theft, unauthorized access, disclosure, copying, use, or modification.

    We retain your information only as long as necessary to fulfill the purposes for which it was collected, or as required by law.

  5. Third-Party Services

    Our website is hosted on Squarespace. We may also use third-party tools for scheduling, email, communication, financial planning, and analysis. These providers have their own privacy policies governing how they handle your data.

    Some of our third-party service providers may store or process your information outside of Canada, including in the United States, where it may be subject to the laws of that jurisdiction. We select providers carefully and require that they maintain appropriate safeguards.

  6. Cookies and Analytics

    Our website uses cookies and analytics tools to understand how visitors use the site. This data is aggregated and not used to identify you personally. You may disable cookies in your browser settings, though this may affect site functionality.

  7. Your Rights

    Under PIPA, you have the right to:

    • Request access to the personal information we hold about you

    • Request corrections to inaccurate information

    • Withdraw consent to our use of your information (subject to legal or contractual limitations)

    • To exercise any of these rights, contact us.

  8. Changes to This Policy

    We may update this Privacy Policy from time to time. The "last updated" date at the top of this page will reflect any changes. Continued use of our website following any changes constitutes acceptance of the updated policy.

  9. Contact

    If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us.